Four social media trends to watch this year

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Step up your brand’s social media game with these (free) easy tools


Three reasons why Snapchat is the future of Social Media

I was always the person who refused to download Snapchat. I mean, I just didn’t get it. What in the world is a ‘filter’? Is it like a Brita filter? Fast forward to today and you will find me on Snapchat at any given time of the day. From capturing my post-graduate adventures, to capturing the wonky and interesting sights of New York City, Snapchat is an app like no other. It brings personality. It puts the social in social media. 

Building Your Digital Brand? Avoid These 7 Common Mistakes

It goes without saying that a strong social media presence is a major boon to the success of the typical businessperson. While researching my latest book, Getting to Like, managing your digital persona is both an art and a skill, and while some people have a knack for it, most go through a trial and error period to learn what works and what doesn't. There are many different components involved in successfully managing your personal brand's digital presence.

5 Ways to Use Google Analytics to Build a Following

I'm often asked by entrepreneurs and executives alike what's the best way for them to better understand their digital following. Google Analytics, Google's freemium tool, is a pretty strong option. Here are some of the best ways to use it to better understand your audience:

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